WOW CV is a product of VietnamWorks, providing a wide range of well-formatted CV templates at no cost for professionals in 6 different industries.
However, due to below average conversion rates, we partnered up with VietnamWorks to revamp the product as well as to acquire more users.
We revamped the entire flow, UX and aesthetics to better reflect personality traits of the target audience, as well as VietnamWorks’ brand characteristics. The end result was a sleek, sophisticated and easy to use responsive web app.
We also crafted a performance marketing campaign, with primary focus on Facebook advertising, and our campaigns convert at 25.8% conversion rate. Retention rate of acquired users is at 68%.
UX Strategy, Responsive Design, Frontend Development, Backend Development, API Integration, Performance Marketing